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Hi, I’m Xav.
Work
UX Research
UX Writing
CRO
Futurebean Seasonal Beverage Conversion-Rate Optimization
Understanding users' ordering experiences to improve sales for new seasonal drinks.
UX Design
UX Research
Stakeholder Collaboration
Washington Wildlife First Website Redesign
Website redesign to enhance brand resonance, increase donations, and improve first-time visitors' experiences.
Journey Mapping
Project Management
Prototyping
Uber Eats Feature Design (Conceptual)
Mobile app feature designed to improve confidence in food quality and safety while reducing drop-offs during restaurant exploration.
Dune Coffee Roasters Subscription-Based Landing Page Design
Designing a subscription-based landing page to improve the discovery and ordering experience for new customers.
